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Journal

DENFAIR 2018 Wrap Up

by Sophie van der Drift

2 months ago


Image from Plyroom Den Fair 2018 Modern Australian Design

As was the way last year, we entered DENFAIR 2018 with slight imposter syndrome and a weariness after weeks of preparation and a few sleepless nights. As a small Australian company, it is humbling (and intimidating) to sit alongside such illustrious and long-standing design giants. 

DENFAIR is a Melbourne-based contemporary interior design trade show and design fair for interior designers, architects and design professionals.  


These feelings aside, it soon became apparent our self-doubt was unwarranted with our monochrome stand well-received over the three days by trade and the public alike (why are we always our own biggest critics?).  

Image from Plyroom Den Fair 2018 Modern Australian Design

Our stand was awash with earthy, terracotta and brick tones to elevate the natural lightness of our pressed birch and Tasmanian oak. Featuring a curated selection of our cylindrical and streamline living pieces including the Poltrona Storage Seat, Settanta Coffee Table and Flor Planters and modern storage pieces such as the Shibui Large Shelf, the stand was commended for its simple yet beautiful aesthetic.

Image from Plyroom Den Fair 2018 Modern Australian Design

In addition to walls and floors painted in Haymes’ Comanche Dust, the monochromatic palette was accentuated with ceramics in terracotta shades, autumnal foliage from The Plant Society, and the subtle-pink of a Phalaenopsis orchid from Fitzroy’s Flowers Vasette.

Also seen at Den was our Shibui Mid at Cultiver Linen’s stand - adorned with flowers by Hattie Molloy and their latest range of European flax linen.  

In case you missed it, here are our favourite stands from DENFAIR. A collection from emerging Australian designers and international established labels. Take a peek…

Plyroom's picks from DENFAIR 2018: Exemplars in Australian and international furniture design...

Image from Den Fair 2018 Cultiver Linen and Nood Ceramic

L: Nood Co. Ceramics. R: Cultiver Linen.

Image from Den Fair 2018 Pelle Leathers and Armadillo Rugs
L: Pelle Leathers. R: Armadillo & Co Rugs.

Image from Den Fair 2018 Modern Times and Design House Stockholm
L: Design House Stockholm. R: Modern Times.

Image from Muuto Furniture Den Fair
L: Muuto.

Image from Tait Furniture and Volker Haug Studio

L: Tait Furniture. R: Volker Haug Lighting.

 

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